For month three we were given the assignment of analyzing a major brand in our companies industry we felt was a potential competitor to our company. This analyzation was to assist us in creating our own branding strategy for the company we were attempting to create.
When thinking of Management Agencies and Booking Agents - one of the largest and most famous names that comes to mind is William Morris Agency. WMA was started in the days of Vaudeville and continued to grow with the expansion of first the movie industry, then the music industry and has since become one of the major players in the entertainment industry.
The company has a very clean method of branding - focusing mainly on a simple blue and white logo consisting of 4 X's placed directly next to each other (XXXX). This simple but effective logo has served the company well through out it's long history. While the logo doesn't carry much weight as far as a trademark's protectabilitty are concerned the logo is a good example of effective minimalist branding. The company's branding seems to ignore most typical laws of branding applied to brands that deal with consumers, however this is not really an issue for the company as they deal strictly with business-to-business relationships.
This relatively weak overall brand strategy illustrates a lack of need for a brand within artist management, an industry that relies more upon relationships, word of mouth, and reputations more than branding, catch phrases, and consumer emotions.
The slide slow assembled for this presentation is shown below:
