Month Ten - This Class Brought to You Courtesy of Al Gore

Internet Marketing and Search Engine Optimization - if you think the name of the class is a handful you should have taken it. Honestly, I sincerely hope to never have to perform Internet marketing or SEO, however, I have learned what the concept entails, how to track the results, and what methods to use when. I did learn a great deal and have gone from not even knowing exactly what things like IMO, SEO, Meta Tags, and things like that were, to how to set up pay per click ads and track page shopping results from those ads.

For the class every individual researched search terms to potentially use to brand our company on the Internet and create a slide show with the results of this research enclosed within the slides.

Since the plan for my company was a specialized artist management company that was going to be located in Chicago I researched the terms: "Club DJ Artist Management," "Club DJ Booking Agent," "Touring Club DJ," "DJ Artist Management," and "Chicago Based DJ Management." During the course of this research I investigated the strength of each of the top results to determine exactly how difficult it would be to take over the current top slot for each word. Essentially none of the words would be difficult to take over via an effective search engine optimization campaign.

Below is my slide show from this assignment: